The story of Juetta West begins at age 2 when Juetta begins twirling a Baton. By age 18 she was a 4 time State of Ohio baton twirling champion. Her childhood also included modeling that culminated in becoming a runway model for Oscar de la Renta, Bill Blass, Bob Mackie and many other International designers. Bill Blass even asked Juetta to be his fit model. Not one to sit still, Juetta competed against 400 others to become a NFL cheerleader for the Cincinnati Bengals where she performed in the 1982 Super Bowl. This background of fitness and fashion is unique in the world of fashion and she knew it. Saw a void in the activewear market... there was no runway styling in activewear. In 2012 she started her quest to conquer this void by combining classic runway styling elements with technical fabrics of the highest quality and blending them into activewear. The era of athleisure was just beginning, but Juetta went even further by fusing her luxury activewear with designer ready to wear fashions and accessories. This offered women of all ages the versatility of wearing her activewear to the studio or for casual evening attire but never screaming "I just came from the gym". It's f
FASHION | SPORT | CHIC all-in-one - designed to style your curves and soften your edges. With 9 retail stores under her belt Juetta is continuing to offer women the comfort, styling, and function that the woman of today seeks.
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