SEO, CTA, PPC, CPM, KPI, CTR, SEM — WTF?
Many people have the illusion that marketing is easy. But like all professions, you must learn it, practice it and talk the language.
That’s right, marketing has its own language. “What’s the CTA for the A/B test?” Or maybe, “can you tell me the CTR for the display ad? Or “which pages have the highest bounce rate?” Always rely on the expert to help you achieve your goals.